How to Self Publish and Promote Your Manga

How to Self Publish and Promote Your Manga

Self-publishing your manga can be an exciting and fulfilling endeavor, offering you creative control and independence while bringing your story to life. This comprehensive guide will walk you through the process of creating, self-publishing, and promoting your manga, from concept development to marketing and sales.

I. Creating Your Manga

Develop a compelling story

The first step in creating a manga is to develop a captivating story. This includes defining the genre, setting, and target audience, as well as crafting a strong plot with interesting characters and engaging dialogue. Take time to refine your idea and ensure it is something you are passionate about and that there is a market for.

Create a detailed outline

Develop a comprehensive outline to guide your creative process. Break your story down into chapters or sections, and further into individual scenes or panels. This will help you maintain a consistent flow and make the writing and illustration process more manageable.

Write the script

Using your outline as a guide, write a script that includes dialogue, scene descriptions, and character actions. The script will act as a blueprint for your manga, providing a clear structure for your illustrations and ensuring your story flows smoothly.

Design your characters

Spend time designing your characters, focusing on their appearance, personality traits, and backgrounds. Consider how their visual design will reflect their personality and role within the story. Create character sheets with reference sketches and notes to help maintain consistency throughout your manga.

Create thumbnail sketches

Before diving into the final illustrations, create thumbnail sketches of each page or panel to plan out the composition, perspective, and visual flow. This will help you identify any issues or inconsistencies and make adjustments before investing time in the final artwork.

Draw the final artwork

Using your thumbnail sketches as a guide, create the final artwork for your manga. Focus on producing clean, dynamic illustrations that effectively convey the story and emotions of your characters. This may involve penciling, inking, and applying screentone or shading, depending on your preferred style and technique.

Letter and edit your manga

Once your artwork is complete, add dialogue, sound effects, and narration using a combination of hand lettering or digital fonts. Ensure the text is clear, legible, and well-placed within each panel. After lettering, review your manga for any inconsistencies, errors, or areas that may need improvement.

II. Preparing Your Manga for Publication

Choose a self-publishing platform

Research various self-publishing platforms, such as Amazon Kindle Direct Publishing (KDP), ComiXology, or Lulu, to find the one that best suits your needs in terms of royalties, distribution channels, and available formats (eBook, print, or both).

Format your manga

Properly format your manga according to the requirements of your chosen publishing platform. This may include resizing pages, converting to grayscale for print, or optimizing images for digital formats. If you’re publishing an eBook, you’ll need to convert your document to a compatible format, such as EPUB or PDF.

Design an eye-catching cover

Create a professional and appealing cover for your manga that accurately represents your story and captures the attention of potential readers. You can design your own cover or hire a professional cover designer to help bring your vision to life.

Obtain an ISBN

An International Standard Book Number (ISBN) is a unique identifier for your manga, which is necessary for distribution and sales tracking. You can obtain an ISBN through your publishing platform or purchase one directly from the ISBN agency in your country.

Set a price for your manga

Determine a competitive price for your manga based on factors such as production costs, royalties, and the pricing of similar titles within your genre. Research the market to gauge the appropriate price range for your target audience, and consider the length and quality of your manga when setting your price. For eBooks, consider using a lower price point to attract more readers, as digital versions typically have lower production costs.

III. Distributing Your Self-Published Manga

Publish your manga

Once your manga is formatted and you have an eye-catching cover, it’s time to publish your work using your chosen self-publishing platform. Follow the platform’s guidelines for uploading your files, cover, and other necessary information, such as the manga description, author bio, and keywords.

Choose distribution channels

Select the distribution channels you wish to use for your manga. Most self-publishing platforms offer distribution to major online retailers, such as Amazon, Barnes & Noble, and ComiXology. Some platforms also provide distribution to physical bookstores, libraries, and other outlets. Consider your target audience and the formats you’re offering (eBook, print, or both) when selecting your distribution channels.

Monitor your sales and rankings

After your manga is published and available for purchase, keep an eye on your sales and rankings on various retail sites. This will give you insight into how well your manga is performing and whether your promotional efforts are paying off. Use this information to make informed decisions about marketing strategies and potential adjustments to your manga’s price or distribution channels.

IV. Marketing and Promoting Your Self-Published Manga

Build an online presence

Create a professional website or blog to showcase your manga, provide information about yourself, and offer a central hub for readers to connect with you. Your website should include links to purchase your manga, an email newsletter signup form, and your social media profiles.

Develop a social media presence

Leverage social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, to build your author brand and engage with your target audience. Share updates about your manga, behind-the-scenes content, and relevant information that will interest your readers. Be sure to interact with your followers and respond to comments and messages.

Network with other manga creators and enthusiasts

Join online manga communities, participate in forums, or attend events and conventions to network with other manga creators and enthusiasts. Building relationships within the manga community can provide valuable support, feedback, and opportunities for collaboration or cross-promotion.

Reach out to manga reviewers and bloggers

Contact manga reviewers and bloggers within your genre to request reviews of your manga. Positive reviews can help generate buzz and increase your manga’s visibility. Be sure to provide a free copy of your manga in exchange for an honest review.

Run promotions and giveaways

Offer limited-time promotions, such as discounts or free downloads, to generate interest and attract new readers. Use platforms like BookBub or Kindle Countdown Deals to promote your sales. Additionally, consider hosting giveaways through social media or websites like Goodreads to further increase exposure.

Utilize email marketing

Build an email list of readers and send regular newsletters to keep them informed about your latest projects, promotions, and updates. Email marketing is an effective way to build a loyal readership and ensure that your most engaged fans are aware of your new releases and events.

Consider paid advertising

Invest in paid advertising through platforms like Amazon Advertising, Facebook Ads, or Google AdWords to reach a wider audience. Start with a small budget and track the performance of your ads to determine their effectiveness and make any necessary adjustments.


Self-publishing and promoting your manga requires dedication, hard work, and persistence. By focusing on creating a captivating story, preparing your manga for publication, selecting the appropriate distribution channels, and actively marketing and promoting your work, you can successfully share your manga with the world. Remember that building a successful self-publishing career takes time and effort, but with determination, a willingness to learn and adapt, and a strong commitment to your craft, you can establish yourself as a respected manga creator in your chosen genre.

As you navigate the self-publishing journey, always be open to feedback and new ideas. Engage with your readers, network with fellow manga creators, and stay informed about industry trends and best practices. By consistently refining your craft and staying attuned to the needs of your audience, you can create high-quality, engaging manga that resonates with readers and leads to a fulfilling and successful self-publishing career.